ChatGPT
Illustration based on real answers, Oct 2026
Can you recommend a fractional CFO for healthtech startups?
Here are three firms that fit:
Firm A
Best for: Seed to Series B digital health
/healthcare-cfo-services
Firm B
Best for: B2B healthcare SaaS
/healthtech-finance
Firm C
Best for: Medtech and regulated healthcare
/digital-health-cfo
Your firm
Serves healthtech, but has no page for it.
NOT NAMED
WHERE YOUR BUYERS ARE ASKING
ChatGPT
Claude
Perplexity
Gemini
Google AI Overviews
Copilot
Meta AI
WHO IT’S FOR
For you if
You run a US fractional CFO or outsourced finance firm
You serve a clear specialty: an industry, a stage, or a type of deal
That specialty doesn’t have its own page on your site
You make the call on your own website
Not for you if
ChatGPT already recommends you for your specialty
You don’t have a specialty yet
You want guaranteed rankings or leads
You want to show up for “CFO near me” (that runs on Google Maps and reviews)
THE DELIVERABLES
Not included: extra pages, full redesigns, blog posts, ads, or Google Maps work.
Where you stand today
We ask ChatGPT and Perplexity 5 buyer questions for your specialty, 3 times each, and record who gets named.
What the named firms do differently
We study the 3 firms that get picked and list what their pages say that yours doesn’t.
Your specialty page, live
Written, designed and built on your site: who you serve, what you do for them, proof, how engagements work, and a buyer FAQ.
Technical fixes
We make sure AI search tools can reach and read the page, and add structured data that matches it.
A 30-day re-check
We ask the same questions again and report what changed, and what didn’t.
THE SPRINT, DAY BY DAY
You
Us
Live
Day 0
You pay and fill in a short form
Day 1
We check where you stand
Day 2
You get the copy draft
Day 3
You send feedback
Day 4
We design the page
Days 5 to 6
We build it and fix the technical side
Day 7
Your page is live
Day 30
You get the re-check report
PRICING
Founding pricing is open to 5 firms, in exchange for a case study and a testimonial.
Founding spots
3 of 5 left
then $697
one-time
Where you stand in ChatGPT and Perplexity
Breakdown of the 3 firms that get picked
One specialty page, written, designed and built
Technical fixes and structured data
30-day re-check report
One round of revisions on copy and on design
Book a 30-minute call first. $397, paid upfront in USD. Live in 7 working days, or a full refund.
THE FINE PRINT
AI answers change from one search to the next. Anyone who guarantees you a spot is guessing.
We promise
Your page is live within 7 working days of getting your inputs, or you get a full refund. Days spent waiting on your approval don’t count.
One round of revisions on the copy, and one on the design.
We never promise
That ChatGPT or any AI tool will recommend you
Rankings
Leads or new clients
Results by a certain date
Nitin Mathur
Founder, The Merc
WHO YOU’LL WORK WITH
You work with me from the first call to the 30-day re-check. Founding pricing is open to 5 firms, in exchange for letting us share their before-and-after.
FAQ
Questions? Just reply to my email.
Can you guarantee ChatGPT will recommend us?
No. Nobody can. AI answers change between searches and between tools. We guarantee the work: a clear specialty page, live in 7 working days, and an honest before-and-after report.
What do you need from us, and how much of our time?
A short form, 2 or 3 client examples you're happy to publish, how your engagements work, and access to your site. Plan on about an hour in total, including a 20-minute call.
Which website platforms do you work with?
WordPress, Webflow, Framer, Squarespace and Wix. On anything else, we hand you a build-ready page and your team publishes it.
Who writes the page, and do we approve it?
We write it from what you tell us. Nothing goes live until you approve it.
How does payment work?
Start with a 30-minute call so we can confirm the sprint fits your firm. Then we send you a secure payment link for $397 in USD. The sprint starts once payment is in.
Will this affect our existing SEO?
It's one new page built on the basics search engines already reward: clear content, accurate structured data and a fast load. Apart from your sitemap and access settings, we don't touch your other pages.
What happens after the 30-day re-check?
You get the report, and that’s the end of the sprint. If you want pages for more specialties, we can scope that with you separately. No pressure either way.
Why is it priced this low?
It’s founding pricing, open to 5 firms. In exchange, we ask for a case study and a testimonial. After that, it’s $697.
3 of 5 founding spots left
Live in 7 working days. $397 founding price.